Marketing Cultural, Heritage Sites and Authentic Travel Experiences: South Africa’s Niche Market

Marketing Cultural, Heritage Sites and Authentic Travel Experiences: South Africa’s Niche Market

18 Apr 2018, 13:30 - 14:15

Conference Theatre
Language:
English

This presentation will discusses niche marketing in the tourism industry in South Africa. As a result, the presentation will provide an overview on South Africa, cultural and heritage tourism products and its impact on the economic, political and social components of the country.

In addition, the presentation will introduce the following:

a) A quick overview of the SWOT analysis to the emergence of cultural and heritage tourism as a fashionable tourism activity

b) Discuss the importance of value-based partnerships when selecting / working with stakeholders

c) Discuss the value of a different marking perspective to the marketing of cultural and heritage assets

d) Present the value of formalized marketing plans with clearly stated goals and objectives for cultural and heritage attractions

e) Present the GEMS marketing model as a strategy for developing and marketing cultural and heritage sites

Contributors

  • Wilson Jn. Baptiste

    Speaker

    Chief Executive Officer

    Global Enterprises Management Solutions, LLC.

    Wilson holds an Associate’s Degree in Travel and Tourism from City University of New York, Bachelor of Science degree in Hotel and Tourism...

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