Expanding tourism beyond the already well-known tourist attractions – a case study on Khayelitsha

Expanding tourism beyond the already well-known tourist attractions – a case study on Khayelitsha

06 Apr 2020, 14:30 - 15:15

Big Ideas Stage
Language:
English

The focus of DMO’s is no longer exclusively on the traveller, but on the city itself and the numerous different qualities that it offers to locals and visitors alike. Three years ago we embarked on developing a model that promotes transformational tourism in disadvantaged areas, by training and packaging tourism product into curated routes, giving the neighbourhood the opportunity to develop into a viable tourism destination. This presentation takes you through the year-long intervention and readiness funnel, and how this has translated into our Khayelitsha pilot.

Contributors

  • Leigh Dawber

    Speaker

    Marketing Executive

    Cape Town Tourism

    Leigh Dawber has been with Cape Town Tourism since 2012 and appointed the Marketing Executive in 2016.  She has played a significant role in creating...

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