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2020 Events Programme

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  • Success in tourism is much more than knowing your product

    Monday14:30 - 15:1506 Apr 2020
    Global Stage

    Knowledge of your travel product is no longer the only key to success. There are many more ingredients that need to be added to ensure a sustainable and winning...

    • Language: English

  • Strengthening the competitive capabilities of tourism SMEs: Seeza Tourism SME Network’s 4P Approach

    Monday15:30 - 16:1506 Apr 2020
    Big Ideas Stage

    Positioning for international business acquisition can be a challenging task for  SMEs and yet it's a critical success factor for their ability to sustain and g...

    • Language: English

  • Satisfaction to delight is not good enough to encourage repeat visitors

    Monday16:30 - 17:1506 Apr 2020
    Big Ideas Stage

    Torres and Kline believe that customer satisfaction is no longer able to obtain loyal customers and profitable operations. In addition, standard amenities and o...

    • Language: English

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