International Tourism Film Festival Africa


    The International Tourism Film Festival – Africa (ITFFA) in co-operation with the International Committee of Tourism Film Festivals (CIFFT) will bring the unique film festival to Africa. The ITFFA has partnered with the World Travel Market Africa to host the Film and Tourism Exchange Conference on 7 April 2020.

    Film festivals are a growing international opportunity that provides critical market access to outlying tourism destinations while at the same time providing tourism revenue for towns where the festivals are hosted. Due to their level of exposure, film festivals are becoming an indispensable tool for exposing attractive (but previously unknown) destinations to a broad spectrum of tourists, as well as film producers. Film festivals create critical links between tourists and the communities they visit, providing future tourism development opportunities within those communities.

  • The ITFFA encourages short film productions that showcase South Africa and Africa as a tourist destination and exposes the continent to international filmmakers. ITFFA mainly aims to contribute to the development of domestic and international tourism while encouraging the growth of the local film industry. The International Tourism Film Festival will attract international film makers from Europe, Asia and Africa. The target audiences for the conference on 7 April 2019 are African Tourism Ministries, African National arts and culture ministries and agencies, national tourism agencies in Africa, film commissions, film producers, media advertising agencies, bloggers/influencers. Great care is taken in choosing the Jury for their technical experience, their following and influence.

  • Caroline Ungersbock ITFFA Festival Director says, “The partnership with WTM Africa is an important one. The platform for the Tourism Film Conference is the opportunity to expose African Tourism Destinations (Countries, Regions, Cities and Products) to the importance of Video Marketing. It is also the platform to showcase the best of African Tourism Marketing Films. We will be calling for entries from African countries for this festival and all the winners will then be showcased in our Global Film Festival which will take place in October 2020.” The 2019 edition attracted 867 entries from 89 countries of which 23 countries where African Countries.


    • African Tourism Ministries
    • African National Arts and Culture Ministries and Agencies
    • National Tourism Agencies in Africa
    • Film Commissions
    • Film Producers
    • Media Advertising Agencies
    • Bloggers/Influencers


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