Sports & Events Tourism Exchange

  • Sports & Events Tourism Exchange

    The annual Sports and Events Tourism Exchange, is the only event of its kind in Southern Africa and provides a platform that brings together businesses from the sports, events and tourism industries, SETE encourages collaboration between these sectors.

    According to the statistics portal Statistica, the global sports market total revenue in in 2017, was expected to be US$ 90.9 billion. Statistics also show that around 75.3 million adults have attended organized sports events in the past 5 years and that 2/5ths of US adults are sports travelers. There is a gap in the market to provide local event organizers and sports industry stakeholders with a platform to show case their services and network amongst their peers. Leveraging off the WTM Africa platform, we can further fill the gap to ensure we are maximising any tourism opportunities around sporting events.

    For the first time at WTM Africa, SETE will host a full day conference in WTM Africa's Inspire Theatre in 2020. SETE will aim to educate and create discussions around this ever-changing and growing sector.

  • Who should attend?

    • Sports destinations management companies.
    • Stadiums, venues which host events & sporting activities
    • Golfing estates. Sport estates
    • Tourism Associations, Bureaus and Authorities: Sport Event Divisions
    • Sports tour operators
    • Sports Event and Exhibition Managers – Semi host programme
    • Sports Clubs – Semi host programme
    • Incentive companies (linked to the meetings division)
    • Local and international media
    • International hosted buyers
    • PCO’s
    • Events right owners / Owners of Sports and Mega events
    • Festivals and concerts – music, food etc
  • Want to attend?

    Delegates represent senior decision-makers from the sports, events & tourism industries and since it's launch in 2012, there has been 26% increase in conference delegates.

    Contact us


    Register your Interest

    Are you interested in exhibiting or attending SETE at WTM Africa 2020? Register your interest now and someone from our team will be in touch with you.

    Complete registration


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